Reimagined Project Submission
Reimagined Project Submission
Reimagined Project Submission
Platform - Rayo (Formerly The Dapp List)
Project Overview
Project Overview
Project Overview
Rayo empowers users to discover and submit Web3 projects. However, the original submission flow caused confusion, resulting in incomplete entries and user drop-offs. To tackle this, I collaborated closely with the team to rethink the end-to-end experience—refining both the UI and UX. By simplifying steps, clarifying requirements, and streamlining the journey, we built a more intuitive, trustworthy, and efficient submission process that supports both users and platform growth.
Rayo empowers users to discover and submit Web3 projects. However, the original submission flow caused confusion, resulting in incomplete entries and user drop-offs. To tackle this, I collaborated closely with the team to rethink the end-to-end experience—refining both the UI and UX. By simplifying steps, clarifying requirements, and streamlining the journey, we built a more intuitive, trustworthy, and efficient submission process that supports both users and platform growth.
Rayo empowers users to discover and submit Web3 projects. However, the original submission flow caused confusion, resulting in incomplete entries and user drop-offs. To tackle this, I collaborated closely with the team to rethink the end-to-end experience—refining both the UI and UX. By simplifying steps, clarifying requirements, and streamlining the journey, we built a more intuitive, trustworthy, and efficient submission process that supports both users and platform growth.
Challenges
Challenges
Challenges
The previous submission process suffered from serious UX flaws:
The previous submission process suffered from serious UX flaws:
The previous submission process suffered from serious UX flaws:
Unclear Field Instructions
Unclear Field Instructions
Submissions often failed silently
Submissions often failed silently
Missing
Features
Missing Features
Disruptive
Errors
Disruptive Errors
These gaps not only hurt the user journey, but also damaged trust and overwhelmed moderators reviewing incomplete submissions.
These gaps not only hurt the user journey, but also damaged trust and overwhelmed moderators reviewing incomplete submissions.
These gaps not only hurt the user journey, but also damaged trust and overwhelmed moderators reviewing incomplete submissions.
User Research Approach
User Research Approach
User Research Approach
To gain a comprehensive understanding of the challenges and UX issues within Rayo's submission flow, we engaged with users through interviews and task-based evaluations. Our objective was to validate identified problems with real user data and to develop a holistic perspective that encompasses the diverse experiences of our user base. While we won't delve deeply into the research methodologies here, we'll share key insights uncovered during these sessions, highlighting the critical pain points and areas for improvement identified through user interactions.
To gain a comprehensive understanding of the challenges and UX issues within Rayo's submission flow, we engaged with users through interviews and task-based evaluations. Our objective was to validate identified problems with real user data and to develop a holistic perspective that encompasses the diverse experiences of our user base. While we won't delve deeply into the research methodologies here, we'll share key insights uncovered during these sessions, highlighting the critical pain points and areas for improvement identified through user interactions.
To gain a comprehensive understanding of the challenges and UX issues within Rayo's submission flow, we engaged with users through interviews and task-based evaluations. Our objective was to validate identified problems with real user data and to develop a holistic perspective that encompasses the diverse experiences of our user base. While we won't delve deeply into the research methodologies here, we'll share key insights uncovered during these sessions, highlighting the critical pain points and areas for improvement identified through user interactions.
Key Insights
Key Insights
Key Insights
Duplicate Submissions: Users had no way to check if a project was already listed — creating clutter and confusion.
Unawareness of Requirements: Many users missed image size limits, character restrictions, and necessary project details, causing failed or incomplete entries.
Description Formatting: Many users expressed a desire for improved formatting options within the submission flow for more structured presentation.
Duplicate Submissions: Users had no way to check if a project was already listed — creating clutter and confusion.
Unawareness of Requirements: Many users missed image size limits, character restrictions, and necessary project details, causing failed or incomplete entries.
Description Formatting: Many users expressed a desire for improved formatting options within the submission flow for more structured presentation.
Duplicate Submissions: Users had no way to check if a project was already listed — creating clutter and confusion.
Unawareness of Requirements: Many users missed image size limits, character restrictions, and necessary project details, causing failed or incomplete entries.
Description Formatting: Many users expressed a desire for improved formatting options within the submission flow for more structured presentation.
Information Architecture
Information Architecture
Information Architecture
Design
Design
Design
Things that I improved
Things that I improved
Things that I improved
Curate Pass Minting
Users mint a Curate NFT through Zora before accessing submission rights for prevents spam and scam projects early in the flow.
Add New Fields
Multiple project links, Project stage, Smart Contract Addresses, Token Details, Video url, Collaborators and much more…
Enhanced Validation
Clear warnings, success messages, and examples embedded at each input.
Learnings
Learnings
Learnings
Progressive disclosure (step-by-step guidance) makes complex forms feel approachable.
Microcopy and validation save users frustration and improve submission rates.
Trust mechanisms like NFT gating are crucial for decentralized platforms.
User research upfront revealed issues not visible through platform analytics alone.
Progressive disclosure (step-by-step guidance) makes complex forms feel approachable.
Microcopy and validation save users frustration and improve submission rates.
Trust mechanisms like NFT gating are crucial for decentralized platforms.
User research upfront revealed issues not visible through platform analytics alone.
Progressive disclosure (step-by-step guidance) makes complex forms feel approachable.
Microcopy and validation save users frustration and improve submission rates.
Trust mechanisms like NFT gating are crucial for decentralized platforms.
User research upfront revealed issues not visible through platform analytics alone.
Want to get in touch? I'd love to connect with you!
Want to get in touch? I'd love to connect with you!
Want to get in touch? I'd love to connect with you!